Written by Sam Vega
Toronto, ON- 2024 – Rising Toronto alternative R&B and pop singer-songwriter, Jovva, is set to kick off the new year with a band as she releases her debut single, “More.” The track is a powerful anthem that encourages singles to seek out more from life and relationships, providing a fresh and empowering perspective.
With an official release date of January 19, “More” is poised to make waves in the pop music scene. Jovva’s unique blend of catchy instrumentals, sultry and husky vocals, and alluring lyrical hooks sets the stage for an unforgettable listening experience. The song captures the universal desire for more fulfillment and excitement in life and relationships.
Jovva, who describes her musical style as “soft edgy pop,” brings a wealth of musicality honed through years of classical piano and vocal lessons. Her journey into songwriting has led to a distinctive sound that draws comparison to powerhouse talents such as RAYE, Charlotte Cardin, and Jorjia Smith.
Beyond her debut single, Jovva is making waves behind the scenes. She is actively involved in writing for other artists, collaborating with some of the industry’s top writers and producers who have previously worked with renowned artists like Exo, Chloe Bailey, and BTS. Jovva’s Chinese Canadian heritage adds a unique dimension to her storytelling, exploring relatable stories of being a second-generation child navigating the challenges of growing up.
As Jovva steps into the spotlight with “More,” she has exciting plans for the upcoming year. Fans can anticipate more singles, each showcasing her evolving artistry, and live shows that promise to captivate audiences.
Jovva’s refine musical style and songwriting skills are paving the way for a series of release in 2024, establishing her as an artist to watch out for. She is ready to soar to new heights in the music industry.